This article explores Naver’s take on influencer marketing, by making the search engine a creator-friendly platform and allowing the rise of Naver influencers. It allows both Korean influencers and influencers outside the country to create and deliver relevant content to the searches typed in by Naver’s users.
Naver Corp is one of South Korea’s most influential Internet companies, most famous for the Naver search engine. The search engine is designed predominantly for the Korean market because it was founded in South Korea. Keep reading to find out how this search engine has redefined influencer marketing platforms with major upgrades to the search results displayed when users utilize the search function.
What Is Naver’s Influencer Search?
Naver’s influencer search function is a new function, brought to life only in 2020 after testing its beta service in late 2019. Although many influencers have been using Naver for their blogs, this intervention by Naver to promote Naver influencers meant the influencers would have something to give and take from the company itself. This feature allows users to see the work of content creators relevant to their search, from the influencer’s Naver Blog, to their content posted on Naver TV, and even their connected social media accounts like YouTube and Instagram, with the influencer being paid for their contribution.
Naver introduced this feature after extensive influencer research to understand the impact of social media influencers who have completely changed the scope of how people connect with an individual or business. The understanding was then used to develop a system that would improve Naver’s search engine.
How Does the Influencer Search Service Work?
Using the influencer search service is simple. Naver added an “influencer search” tab on its front page, easily accessible by its search engine users. Users can search for keywords in the Naver search bar, or view the contents of professional influencers by topic. They can also improve their search by filtering by ‘My Keyword’ (occupation), age, etc. through the ‘Select’ feature.
Users can follow their favorite influencers and be the first to see what they’ve posted, like on typical social media platforms. They can view content such as the influencer they love, the influencer recommended for them, and more at the top of the search results. Users can also view unique and fresh content filtered by topic directly reconstructed by professional influencers on Naver’s main page.
Who Is a Naver Influencer?
A Naver influencer is an individual that signs up for Naver’s influencer program and creates content for various niches that will be displayed when a relevant keyword is inserted into the search bar. The content can be in various forms, from blogs to posts, images, and more. Any individual with or without experience with the typical influencer fashion of social media can still apply to become a Naver influencer. Influencers can also participate in “Keyword Challenges’’ and curate content to showcase under a specific category.
Naver’s popularity in the South Korean market is no surprise to anyone in Korea or to businesses and individuals who use Naver to promote their products and services to Korean consumers. This makes an introduction like Naver influencers play a vital role for the influencer, search engine users, and Naver. Influencers can promote themselves while helping Naver show more user-generated content that is informative and helpful to its search engine users across various categories, from beauty to retail, fashion, lifestyle, and more!
The Benefits of Being a Naver Influencer
Being a Naver influencer does not come without a series of benefits offered by Naver itself. Apart from the traffic and growth influencers experience, as they expand their brand and gain followers, they can use advertisements for their content, earn revenue through it, and even collaborate with businesses to create branded content for them. Below, we’ve explained in detail how being a Naver influencer can be beneficial to individuals inside and outside of South Korea.
Increased Revenue and Exposure through Advertising
Unless a person is doing a free service, nobody wants to run campaigns or create content that brings them no returns. Brand awareness is indeed one of the significant goals of any influencer’s efforts, but without any monetary income, people will eventually shift to other platforms that help them monetize their work.
Naver’s influencer program is excellent in this way, not only allowing influencers to increase revenue income for their existing content creation but also allowing them to use advertisements and earn off of their results too. The advertisement options range from general, premium, and head view advertisements, which influencers and content creators gain access to depending on how impactful and prominent the influencer is on Naver.
Influencer Home (Website Creation)
Each influencer has their own home page and is given a plethora of ready-to-use templates and handy tools that can be used to build a website with a user-friendly and appealing interface. This helps influencers organize everything they want users to know about them clearly, and share their work from other platforms by simply linking them to their home channel. Influencers can also use directly communicate with their fans, build a community and deliver curated content more efficiently.
Priority on Naver’s Search Engine Results Page
Naver’s search algorithm works to prioritize the content of creators based on its quality and relevancy on both the Naver integrated search and the influencer search tab. This can be done by directly registering the content for the relevant search terms. The influencer search tab is the best of it, finding only information from influencers across all the information the search engine holds. Another wonderful search exposure opportunity provided to content creators is that they can use the ‘MyType’ filter, which allows the search engine to filter and show results to users who have similar preferences.
Brand Connect – Collaboration Opportunities with Brands
Naver is a network of powerful AI technologies, businesses, and people. This program gives Naver influencers opportunities to meet brands that are suitable for their followers and their interests and allows influencers to create and showcase branded content for their partnered brands on Naver. Brands can compensate the influencers based on engagement metrics with the content, sales generated through the promotion, and more.
Influencers can be chosen based on their niche, the number of followers, quality of work, and other criteria according to business. Naver is also a very close-knit community, so measures to ensure no metrics can be tampered with are strictly overseen by the company. So brands don’t have to worry about fake followers and other unfair practices.
Growth Support Program
Naver is focused on ensuring Naver influencers don’t stay stagnant and can improve their content creation methods, consequently improving the content. Naver provides a dedicated Naver Influencer Center to support creators, along with several other tools and services that help content creators keep up with trends and make the most of their influencer marketing efforts on the platform. They also have an annual event at the end of the year to celebrate and motivate influencers.
Online Name Cards
This is a simple tool that allows influencers to design a custom online name card linked to their influencer home.
Creative Studios for Better Content Creation
This is one of the best offerings by Naver, giving content creators access to the Naver Partner Square. Naver’s Partner Square is a series of offline spaces in Seoul (Yeoksam, Jongno, Hongdae, Sangsu), Busan, and Gwangju in South Korea. All influencers are required to have an influencer home to have access to the offline space.
These offline spaces are studios that are equipped to improve the content of creators, along with collaborating with other influencers and learning from each other. However, there are other specific criteria that influencers have to meet to get this opportunity, especially with the Hongdae branch.
Higher Publicity Through Naver Super Ads
Influencers can use their unique content and participate in the keyword challenge. The content of influencers selected by a jury can be promoted in Naver’s representative area, as super ad banners. Users can easily click the banners and are directed to the influencer’s website and see more content from the influencer, which easily increases the chance of gaining a significant increase in revenue.
Access to Creator’s Workshop
Content creators get to see useful information and guides on how they can improve their creative process. From logo creation to writing ad copy, the creator’s workshop has an easy-to-follow guide for every process that can help creators optimize the ability of their content to help the influencer grow. It’s obviously not just the two categories mentioned above, but many more. The endless resources are free to access and provide immense value to a creator’s influencer marketing strategies.
Want to Know More about Naver Influencers?
Naver is South Korea’s most used search engine, and the platform experiences this success for many reasons. One of which is its constant efforts to produce high-quality and useful content for its user base. While many businesses and bloggers publish content on Naver, a Naver influencer has a more inclusive program designed to focus on giving users access to user-generated content that they can relate to. Naver included the “influencer search” tab on its front page, allowing users to specifically browse through content from influencers.
A Naver influencer receives higher revenue and a whole load of other benefits from advertising revenue, website creation templates and tools, priority on search results, a network of brands to collaborate with, and a growth support program to keep reaching new heights. This is a splendid opportunity for influencers in Korea, and businesses too. If you’re interested in getting your business marketed or advertised in Korea, Naver influencer marketing is a wonderful avenue to consider!
FAQs
What benefits do influencers get? ›
What is the benefit of influencer marketing? Influencer marketing has several benefits. Not only can it help you increase brand awareness and drive more sales, but it can also help you avoid ad blockers, reach niche audiences, boost your SEO, and so much more.
What are the advantages of Naver? ›With the Naver Plus membership, businesses can improve their digital marketing and presence, influencers can make more money off digital content on their Naver Blog without paid search tactics, and subscribers can access all these as highly relevant results to their searches.
How do companies benefit from influencers? ›Influencers help you establish social proof and build awareness. According to HubSpot's 2022 Marketing Industry Trends Report, influencer marketing is the most popular and effective trend (with the highest ROI) in generating authentic content for your business, establishing social proof, and building brand awareness.
How much do influencers get for paid partnerships? ›Nano influencers (1000 - 10,000 followers): $10 - $100 per post. Micro influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post. Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post.
How many followers do you need to become a paid influencer? ›10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.
Do influencers get free stuff? ›There's a well-established agreement between brands and influencers: We send free products, you post about them on Instagram. Often it's a happy arrangement; influencer feeds fill with promotional material, followers click and merchandise sells. But sometimes the posts never appear.
Can Americans use Naver? ›In order to gain full access to Naver's services, the platform requires users to verify their identities. You will need a phone number that is connected to a valid ARC. As a result, visitors to Korea will not be able to get Naver Pay. Only those with valid Korean visas or citizenship can get Naver Pay.
How much does it cost to advertise on Naver? ›ㆍAdvertising Cost
The minimum advertising cost for Brand Search is 500,000 KRW, and the advertising cost is decided by the duration and impression of the advertisement.
Naver is the most used website/app in South Korea, according to Alexa. However, Naver is mostly available in Korean. It is possible to use the Naver search engine in English, Chinese, or Japanese on a smartphone.
Do influencers get paid by companies? ›There are few ways on how social media influencers make money on the internet. The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations.
Why do brands pay influencers? ›
The combination payment structure creates a higher ROI for both the influencer and the brand. The influencer has incentives paid for every sale or action taken by their followers through the bonuses, but they also have the fixed rate to demonstrate the brand's commitment.
Do influencers get paid before or after? ›This decision is entirely up to the brand but data suggests that influencers prefer to be paid upfront for their content. Research highlights that 68% of influencers require brands to pay them before they begin their sponsorship.
What can I write off as an influencer on my taxes? ›Content creator and influencer write-offs can include electronics, office furniture, advertising, supplies, domain and hosting fees, and insurance. If an item, such as a computer or mobile phone, does double duty for business and personal use, you can only deduct the portion of the expense related to the business use.
How do you price yourself as an influencer? ›- Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate.
- The unspoken industry standard is $100 per 10,000 followers + extras for type of post (x # of posts) + additional factors = total rate.
Ways influencers make money: top platforms
In terms of platforms used, the majority of influencers say Instagram is their go-to platform when they're looking to monetize. More than half of the influencers surveyed say they would use Instagram to generate revenue over any other platform.
Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post.
Will Instagram pay me if I have 1k followers? ›Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.
How many views do you need to be an influencer? ›People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
Do influencers get free food? ›Of course it is! The restaurants provide the food and service (two relatively inexpensive things, compared to the cost of paid advertisements), and the food influencer shares photos of their food with tens of thousands of people.
Do influencers pay for likes? ›You would expect at least 1% or more of an influencer's audience to be actively engaging with their posts. Similarly, be wary of very high engagement rates as this could indicate influencers are buying likes and comments to artificially boost engagement levels.
Why do influencers fail? ›
Weak Brand Image
No matter how good an influencer is, if your brand is not up to standard then your campaign will struggle. It's important to pay attention to your brand's online presentation – from your website to your social media. If it's unattractive, influencers will be discouraged from working with you.
- Step 1 – Go to naver.com. The first step is to open Naver in your internet browser. ...
- Step 2 – Click on Sign Up. Since you do not have an account yet, in the login box you have to click the Sign-Up button. ...
- Step 3 – Confirm the User Agreement. ...
- Step 4 – Fill Out the Information.
※ Users categorized as foreigners may be partially restricted from using NAVER's services (e.g., AdPost). If you are currently residing in Korea, please check the guidelines above to resolve the issue. You must attach a copy of a valid passport or driver's license issued overseas.
Can you put Naver in English? ›Even though the default language of Naver is Korean, you can now go to the Naver website and select “English” from the top menu bar.
Can foreigners get Naver Pay? ›Keep in mind that Naver Pay is not currently available for foreigners who do not live in South Korea.
Do Koreans use Naver instead of Google? ›The top search engine in South Korea is Naver, which has a 51% market share, followed by Google at 41%. This advantage could be because Naver remains heavily focused on the Korean market while Google is a global search platform.
Is a Naver account free? ›With a Naver Account, you get a generous 30 GB of storage to use freely (compared to the 15GB in Google Drive), with the possibility to extend up to 80GB in exchange for a premium.
How do I get verified on Naver? ›Choose your telecom provider, fill in your phone number and then click on the “인증” (certification) button to request a verification code which will be sent through a text message. Input the verification code into the “Certification Number” box and click “확인” (Confirm). You're done!
Is Naver more popular in Korea? ›Most used search engines in South Korea 2021, by MAU
In 2022, the most used search engine in South Korea was Naver with a share of around 61.2 percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation.
Instagram influencers' earnings can vary widely depending on their niche, their audience size, and the type of content they produce. For example, an influencer with 1 million followers could potentially earn anywhere from $5,000 to $20,000 per sponsored post.
How much do 100k influencers make? ›
For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $150 or $350 a post, while a celebrity with over 100k followers can charge between $1,000 and $500,000 a post. They use other factors when setting these figures.
Do influencers get rich? ›Top influencers can make hundreds of thousands of dollars to millions per year. Kylie Jenner, for example, is rumored to earn $1 million for each Instagram post. As a result, it is not uncommon for influencers to earn a six-figure wage or more if they do things well.
Do influencers have to pay for products? ›Influencers have tax obligations
But income isn't the only way they get paid for their work. Influencers may also receive free products or services in exchange for promoting a brand to their followers. When this happens, the influencer is still responsible for paying taxes on the value of the free product or service.
Nano accounts (0-10K followers) post an average of 3 feed posts per week. Micro accounts (10K-100K followers) post an average of 3 feed posts per week. Mid accounts (100K-500K followers) post an average of 5 feed posts per week.
Is becoming an influencer worth it? ›The benefits of being an influencer were found to be free products, cited by 62 percent; earnings, 61 percent; meeting other influencers, 48 percent; followers, 47 percent; holidays/traveling, 46 percent; and being a celebrity, 37 percent.
Is being an influencer a real job? ›Despite the slander SMI's receive, being a social media influencer is a real career in which the influencer positively impacts their viewers' lives, and it can be a path to success for individuals who captivate an audience's hearts and wallets.
Do influencers need an LLC? ›For influencers who may be one-man or one-woman shows, an LLC is ideal. Larger companies can use the structure to share ownership with stakeholders, but LLCs can be any size. In fact, many solo entrepreneurs go this route.
Can influencers write off trips? ›Travel. If you're a travel blogger, you may be able to deduct the cost of travel-related expenses. That includes transportation and accommodations at destinations that are the subject of your blog content.
Is a influencer a qualified business income? ›Independent contractors are considered self-employed, and are subject to the self-employment tax. Social media influencers and creators also fall under this category of business. Most brands who pay influencers for their work set up each creator as a contractor within their accounting system.
How much does Instagram pay for 1,000 views? ›$250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).
How much Instagram pay for 1 million followers? ›
How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.
Can I call myself an influencer? ›An influencer is simply an individual who can influence their audience in their perspective field, whatever that may be and regardless of the size of their audience. It's truly as simple as that.
What is an influencers salary? ›| Annual Salary | Monthly Pay | |
|---|---|---|
| Top Earners | $80,000 | $6,666 |
| 75th Percentile | $67,000 | $5,583 |
| Average | $57,262 | $4,771 |
| 25th Percentile | $30,000 | $2,500 |
- Cristiano Ronaldo | cristiano | $2,397,000 per post | 534M followers.
- Kylie Jenner | kyliejenner | $1,835,000 per post | 378M followers.
- Lionel Messi | leomessi| $1,777,000 per post | 320M followers.
- Selena Gomez | selenagomez | $1,735,000 per post | 370M followers.
The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.
Why do influencers get so much money? ›Typically, influencers rely on sponsored content to make a living. From posting a picture to the main feed with #ad to sharing swipe-up links in a series of Stories, sponsored content takes on many different shapes. Rates for these types of brand deals also vary.
Is being an influencer worth it? ›The benefits of being an influencer were found to be free products, cited by 62 percent; earnings, 61 percent; meeting other influencers, 48 percent; followers, 47 percent; holidays/traveling, 46 percent; and being a celebrity, 37 percent.
Do influencers pay for followers? ›Additionally, research conducted by IMAI, my company's influencer marketing technology that analyzes 130 million profiles, revealed that 1 in 4 Instagram influencers purchased 15% of their total followers and every 3 in 4 influencers purchased over 10,000 followers.