3 Reasons You Should Respond to Instagram Comments ASAP - Mondovo Blog (2023)

3 Reasons You Should Respond to Instagram Comments ASAP - Mondovo Blog (1)

Replying to comments left on your Instagram posts serves more than just the purpose of being courteous.

Replying to comments can also help more people discover your page, attract buying advertisers, and incentivize more people to engage with your content.

In fact, here are 3 reasons why you need to make replying to comments one of your biggest priorities on Instagram.

You’re more likely to rank as a Top Post for your hashtags.When you search a hashtag on Instagram, you get two kinds of results:

  • Top Posts
  • Recent Posts

Recent Posts are simply posts that have been posted recently using the hashtag that you searched for.

Top Posts, on the other hand, are the most popular posts using the hashtag you searched for at the time of searching and get the most visibility.

Here’s an idea of the amount of engagement required to get a Top Post for the hashtag #cutedogs, which has approximately five million people using it, compared to the amount of engagement in a Recent Post for #cutedogs:

3 Reasons You Should Respond to Instagram Comments ASAP - Mondovo Blog (2)

While all six posts above were posted at the same time, the amount of engagement the Top Posts got within an hour was significantly higher than the amount of engagement the Recent Posts got within an hour.

Not only did the Top Posts get significantly more engagement than the Recent Posts, but they also got that engagement very quickly.

Both of these things together resulted in these three posts getting a Top Post spot for the hashtag #cutedogs at the time of searching.

Why you want to be ranking as a Top Post

If we assume, for argument’s sake, that at least a million out of those five million people using #cutedogs are searching for it (or are subscribed to it), and your post shows up first as a Top Post, that means that a million people see your post.

The more people that see your post, the more people will potentially visit your page, engage with your content, and follow you on Instagram.

Instagram determines its Top Posts based on two factors:

  1. Amount of engagement
  2. Quickness of engagement

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Amount of Engagement

Instagram prioritizes showing posts that have more engagement than other posts using the same hashtag.

Example: a post with 30,000 Likes and 500 comments is more likely to show up as a top post that a post with 1,000 Likes and 200 comments. It can also make sense to buy Instagram likes and other social engagement to get the ball rolling.

Quickness of Engagement

Instagram also looks at how quickly a post gets its engagement.

Example: a post that gets 30,000 Likes and 500 comments within an hour of being uploaded is more likely to show up as a Top Post than a post that gets 30,000 Likes and 500 comments within a day of being uploaded.

Why responding to comments improves your chances of ranking as a Top Post

Comments are a form of engagement on Instagram.

When you respond to every comment left on your posts, you are increasing the size of the engagement on your posts. While your own comments don’t carry as much weight as comments by other people, they still count.

Especially when you consider that Instagram considers comments and shares as the most influential kinds of engagement.

And when you respond immediately, not only are you improving the size of engagement, but you are also improving the size quickly, effectively checking both boxes of the Top Posts algorithm.

It builds social proof

Think of comments on your posts as serving the same function as the number of followers for your page. They both speak to the quality of your brand.

When advertisers come onto your page and see that you consistently get a lot of comments on your posts, it not only shows that your followers are engaged, but that you also care what they have to say enough to reply to them.

Both of these are traits that advertisers looking to sponsor influencers are looking for.

Plus, more comments on your posts from a top-down level translates to a higher engagement rate – another important metric that advertisers look for.

Basically, your engagement rate is an indicator of how many of your followers are actually engaging with your posts.

Forms of engagement include:

  • Likes
  • Comments
  • Views
  • Shares
  • Saves

You can calculate your engagement rate using the following formula:

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Total Engagement (Likes, comments, shares, etc.) / Number of Followers / Number of Posts x 100.

Or you can use an engagement calculator like this one.

To give you an idea of what engagement rate you should be striving for, consider the following stats:

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Depending on what follower category your page belongs to, you should aim to have a higher engagement rate than the average engagement rate shown above.

For example, if your Instagram page has less than 5,000 followers but more than 1,000 followers, you should aim to have an overall engagement rate of 5.7%.

The higher your engagement rate, the better it communicates to potential new followers and advertisers that your Instagram page is worth following and/or sponsoring.

Why responding to comments increases your engagement rate

Comments are a form of engagement. If you don’t respond to every comment left on your posts, you are missing an opportunity to double the engagement rate of every single one of your posts.

It incentivizes people to keep commenting

Have you ever left a comment on a famous person’s post and got a response? It’s an amazing feeling! And it makes you want to connect with them even more.

It creates an “if they responded before, they’ll probably respond again in the future!” motive to continue commenting, Liking, and generally engaging with their content. Alternatively, if you’ve ever commented on someone’s post and not gotten a response, especially if you’re asking a question, you know that it’s not a good feeling.

In fact, the consequences of being ignored were found by Sprout Social to be quite significant.

3 Reasons You Should Respond to Instagram Comments ASAP - Mondovo Blog (5)

People whose messages and comments went unanswered on Instagram were:

  • 2% less likely to feel loyalty towards a brand
  • 1% less likely to use a brand’s product or service
  • 3% more likely to go to a competitor
  • 14% more likely to post negative feedback

Although this survey focused on people’s interactions with brands specifically, the findings can be also applied to interactions with regular Instagram pages.

This is why you want to be responding to all of your comments. It lets the people commenting know that you actually care about what they have to say and serves as an incentive for them to continue commenting on your posts.

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Not only that but when someone who hasn’t yet commented sees that you respond to every single comment, it makes them think that you will also reply to their comment.

This acts as an incentive for people new to your Instagram page to begin commenting.

Conclusion

So there you have it. Responding to all comments as quickly as possible help to:

  • improve your chances of ranking as a Top Post, which helps to drive more people to your Instagram page
  • build social proof to attract new followers and advertisers to your page
  • incentivize current commenters to keep commenting as well as new commenters to begin commenting

The only problem is that responding to every single comment left on your posts can take a lot of energy and time. While you can certainly respond to every comment manually, to save you the time and energy, you can use experiment with an auto-response tool like AiGrow.

You can create more than 100 custom comment responses that will automatically post whenever someone comments on your latest post. Know of any other golden Instagram comment practices? Drop us a comment below with your suggestions.

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Sam Elsley

Sam is Editor at www.socialpros.co – a blog aimed at simplifying social media marketing practices for small businesses and everyday people. You can check out his latest article here.

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FAQs

Why is it important to reply to comments on Instagram? ›

Also, by replying to comments, you're showing your followers (and customers) that you care, that you're responsive, and that their feedback matters.

Should you respond to every Instagram comment? ›

Social Media

One of the things I'm always preaching about Instagram etiquette is the need to respond to comments on Instagram. I say it over and over: respond to all the comments on your posts! This is important in growing your community and actually building relationships with your audience.

Why is it important to respond to comments? ›

In addition to showing that you care, responding swiftly and meaningfully to social media comments tells your readers that you are willing to take the time to support your product/service. This will inevitably lead to more people asking questions as they know they'll get a response.

What should I reply to nice comments on Instagram? ›

If a user says something nice about your post, thank them. If a user asks a question, answer them as best you can. If they comment with an emoji, reply with a heart or smiley face emoji to show you appreciate their comment.

Does responding to Instagram comments help algorithm? ›

If you have repeatedly interacted with a specific user in the past, you are more likely to see the new content they post. (This is very important for businesses: Active community management (including responding to DMs and comments) can improve a brand's visibility on Instagram.)

Does replying to comments help Instagram algorithm? ›

Responding to a comment can also encourage follow-up comments from the original poster, even if it's just a thank you for answering a question. In some cases, though, this can jumpstart a conversation, giving you significant engagement that will help the reach of this post and future posts, too.

Should I respond to all comments? ›

Comments are a form of engagement. If you don't respond to every comment left on your posts, you are missing an opportunity to double the engagement rate of every single one of your posts.

Should I respond to comments? ›

always respond to comments. People like to be acknowledged, and if you're lucky enough (and that's certainly what it is) to get a comment, that person deserves a response. Of course, there are also exceptions—like when a commenter is abusive or using your comment section to spread spam.

Does responding to comments boost engagement? ›

The faster you can reply, the more likely it is that others will see your content on the top of their feed. This increases your reach, engagement, and visibility on the app or website that you are trying to excel on.

Does replying to comments on Instagram boost engagement? ›

The Algorithms. Social Media Algorithms recognize when you are engaging with your followers and responding to comments. When you're doing this, the algorithm sees that you're invested and will push your content out to more people – expanding your reach and your engagement!

How do you respond to social media comments? ›

Type in your comment and hit enter. To reply to someone else's comment on your post, open the post and click on the “X comments” link (in the example below, we can see that there are 2 comments), then click Reply on the comment you want to respond to. Type your response, then hit Enter or Return on your keyboard.

How do you say thanks on Instagram comments? ›

10 Ways to Say “Thank You” on Social Media …. Without Saying Thank You!
  1. I'm glad you liked this.
  2. It's great that this struck a chord with you./I'm thrilled that this resonated with you.
  3. It's so nice that you had the time to read (watch/view) this and share your ideas. ...
  4. We appreciate your support.
4 Jul 2021

Why are comments important on Instagram? ›

Why are Instagram comments so important? We'd like to comment on that. Comments are more than a simple reply: they are an important part of your brand's perceived authenticity and can affect how often users see your posts.

Why do people comment on Instagram? ›

“Comments are the easiest to communicate. It's just the easiest way to find people with similar interests,” Ashley said. In fact, she met her best friend in the comment section of an Instagram niche-meme account last year.

Why can't people respond to my comments on Instagram? ›

The post has had commenting turned off, or limited to selected people. Instagram is down (it's rare, but you can check here). You are over-engaging (likes, comments, follows, unfollows). You included more than 5 @ mentions in a single comment.

Are likes or comments more important on Instagram? ›

each of these is important, but are they equally important? Nope! According to several sources, the Instagram algorithm ranks comments and shares higher than they do likes. It's difficult to actually quantify this, but from a business perspective it makes complete sense.

Does commenting on Instagram increase followers? ›

Although it takes more time to leave a thoughtful comment on a photo, your comment is more likely to result in a new follower if its personal. Comments like “Cool!” or “Nice pic!” or “insert emoji face here” are a dime a dozen and won't leave an impression, i.e. inspire a person to check out your account.

Does liking your own post help? ›

“Liking” your own posts gives those posts a little extra nudge in terms of engagement. Having at least one “Like” draws attention to a post and gives it a little extra perceived importance in the minds of your friends and page “Likers”.

Why is it important to interact with followers? ›

Creating a connection with your social media followers will make them feel important and like your business actually cares about them. When your followers feel important, they are more likely to spread positive information about your business and share their experience with your business to others.

Does replying to comments help the algorithm? ›

Not only does it show your fans and followers that you care about what they have to say, engaging with comments has the added benefit of boosting you in the YouTube algorithm. Videos with lots of likes, replies and moderation tend to show up higher in search results.

What is the best reply for comments? ›

How to Respond to a Compliment Text
  • 1 “You just made my day. Thanks!”
  • 2 “Right back 'atcha!”
  • 3 “I couldn't have done it without you!”
  • 4 “Thanks for noticing. It's great to hear that!”
  • 5 “Wow, you must have great taste 😉.”
  • 6 “I know, right?”
  • 7 “Thanks! There's a crazy story behind that.”
  • 8 “What do you mean by that?”

How do you respond to no comment? ›

A better response: “I'll check on that and will get back to you.” Then, always do. In addition, this is a good response to use when you are blindsided. “I'll get back to you,” provides time to craft a reply.

How do I ignore nasty comments? ›

How to respond to rude comments
  1. Pause to regroup. When someone says something hurtful, consider taking several seconds — or longer — to breathe, feel your feelings, and consider your response. ...
  2. Detach. ...
  3. Advocate for yourself. ...
  4. State your boundary. ...
  5. Don't waste your breath. ...
  6. Leverage nonverbal cues. ...
  7. Flip the script.

Is deleting comments on Instagram bad? ›

Deleting a comment means that it's permanently removed and no longer visible to anyone, including the account that posted it. This can bring on a tremendous amount of backlash over censorship and may garner a slew of additional comments about the brand's violation of free speech.

Why do people leave mean comments? ›

"It's basically people who engage in inappropriate behaviour by posting unfavourable content purely as it is an end in its own right," she says. "The reasons for this have been found to be due to a number of factors, including seeking entertainment value and certain personality traits such as sadism and psychopathy."

Why comments are important on social media? ›

Why Comment Sections Are Important. A social media post's comment section is a lens into what your followers care about and what content of yours interests them. It's also a place for them to communicate with other followers to gain insight, show support, or ask any burning questions about products or services, etc.

What is strategic commenting? ›

Strategic commenting is simply the act of commenting on someone else's post, wall, to gain attention for whatever mission you want to accomplish it.

How do you engage with comments on Instagram? ›

A simple way to get more Instagram comments is to ask for them. Post content on Instagram that lends itself to sharing, and ask users to answer a question or tag their friends and coworkers in the comments. It's a fun and easy way to interact with your audience, and it helps you garner more comments, too.

Is it rude to not respond to Instagram comments? ›

Is it rude not to? No. I think it's fine to just like the comments. Though if someone (especially someone you know in real life) leaves a comment with a question or especially interesting note, it's nice to respond.

Does replying to comments on Instagram boost engagement? ›

The Algorithms. Social Media Algorithms recognize when you are engaging with your followers and responding to comments. When you're doing this, the algorithm sees that you're invested and will push your content out to more people – expanding your reach and your engagement!

Why are comments important on Instagram? ›

Why are Instagram comments so important? We'd like to comment on that. Comments are more than a simple reply: they are an important part of your brand's perceived authenticity and can affect how often users see your posts.

Should I reply to comments? ›

always respond to comments. People like to be acknowledged, and if you're lucky enough (and that's certainly what it is) to get a comment, that person deserves a response. Of course, there are also exceptions—like when a commenter is abusive or using your comment section to spread spam.

Is it rude not to reply to comments on social media? ›

It is not at all rude to not to reply to a comment. If someone has asked me something through comment, I make sure I reply to that comment.

How do you respond to hate comments? ›

Simply put, just agree with them. For example, if someone says, “you're just a cruel person”; you can respond with, “yeah, sometimes I can be cruel”. This approach leaves your attacker with nothing else to say. It can be a great approach to help “take the wind out of the sails” of the aggressor.

How do I ignore nasty comments? ›

How to respond to rude comments
  1. Pause to regroup. When someone says something hurtful, consider taking several seconds — or longer — to breathe, feel your feelings, and consider your response. ...
  2. Detach. ...
  3. Advocate for yourself. ...
  4. State your boundary. ...
  5. Don't waste your breath. ...
  6. Leverage nonverbal cues. ...
  7. Flip the script.

Does replying to comments help the algorithm? ›

Not only does it show your fans and followers that you care about what they have to say, engaging with comments has the added benefit of boosting you in the YouTube algorithm. Videos with lots of likes, replies and moderation tend to show up higher in search results.

Why am I suddenly getting less likes on Instagram? ›

Instagram is taking action to prevent spam on its platform. The downside of all this is that you aren't' getting as many likes as the bots automatically liked your posts – whether you wanted them to or not. With fewer bots, you're going to get fewer likes. Don't be alarmed if there's a sudden decline in engagement.

Are comments important? ›

If there is no comment section, they give up. According to that scenario, one can understand how comments are important to communicate readers/users with the owner/writers. Moreover, in most of the posts/ articles on blogs, writers ask the readers to comment below in case of any question or to give their suggestions.

Why are comments important on social media? ›

Comments provide a platform to directly communicate with your customers to show them that you care about their needs and that it's not just about business. Make sure that you're active in responding to the comments left on your page. It's also important not to let comments go for so long without being replied.

Are comments important on social media? ›

Why Comment Sections Are Important. A social media post's comment section is a lens into what your followers care about and what content of yours interests them. It's also a place for them to communicate with other followers to gain insight, show support, or ask any burning questions about products or services, etc.

Why do people leave mean comments? ›

"It's basically people who engage in inappropriate behaviour by posting unfavourable content purely as it is an end in its own right," she says. "The reasons for this have been found to be due to a number of factors, including seeking entertainment value and certain personality traits such as sadism and psychopathy."

How do you respond to social media comments? ›

Type in your comment and hit enter. To reply to someone else's comment on your post, open the post and click on the “X comments” link (in the example below, we can see that there are 2 comments), then click Reply on the comment you want to respond to. Type your response, then hit Enter or Return on your keyboard.

How do you respond to hate comments on Instagram? ›

The best way to handle a negative social media comment is first to offer an apology and then provide the customer with a solution. Please avoid the phrase I'm sorry you feel that way because it makes customers feel like their concerns are invalid, and it makes you look like a jerk.

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